If you have a capture page, blog site, or website, then you know the importance of e-mail marketing. Effective e-mail marketing gives you the ability to send out newsletters and e-mails that will build the confidence of your prospects so that they will be interested in you and buying from you.
A good definition for e-mail marketing is using a list of loyal readers that you have created to market to through e-mail campaigns
when you offer valuable information that helps your readers to become more successful in their business. They will want to hear from you every time you send them a message because of the great content that you provide. They will appreciate the real value that you offer
What makes E-mail marketing lucrative?
1.it's immediate, you can contact hundreds of people immediately with the same message
2. it can be made to order for each client you can do this by categorizing your list this will give you the ability to tailor the information that's relevant for each e-mail campaign
3. It can become infectious. As one person sees the value of the information and products you offer, they will naturally want to share it with everyone of their friends and contacts helping you to become wider known
4. It will reduce overhead, no more expensive direct mail campaigns, No more postage, just quick efficient e-mail
One thing you need to keep in mind, if you don't want to have problems with your e-mail marketing campaigns is. You must use e-mail etiquette
The rules of e-mail etiquette
First, when you have someone to opt in to your e-mail campaign, make sure you ask permission. Only when you have the permission of the person that you're marketing to will campaigns work. Without this permission, you will more than likely never get past this prospects Spam filters.
Also remember that permission loses its power over time, no matter how you get someone's e-mail address. Don't wait, you need to send them something right away. If you wait weeks or months, they will probably not remember who you are and what you are about. So they might just delete it or maybe even unsubscribe to your list. So be sure to send them a welcome e-mail. Maybe something with your most recent blog post, give them value right away. Then they will have you fresh in their mind and look forward to your next message.
etiquette and the law requires that you include an opt out link or unsubscribe link providing instructions on how a prospect can be removed from your list. And if they has to be removed due at right a way within 10 days, and to keep from being labeled as a spammer. Make sure your prospects know, what sort of campaign or newsletter they are signing up for. To get help with this I recommend a service like Get-Response or Aweber they provide assistance in these areas.
One other thing to remember is that your prospects are people don't just sell every time you contact them, telling him how urgent it is that they buy now with a call to action. Give them value. Give them tips and information that they can use, include a funny story or just tell them a little something about yourself. Let them know that you're a human, and that you want to treat them the same way. And the best way to keep your e-mail out of the spam folder Never use words like "free" "money" or "bonus", and never write using the CAP Lock key - 29941
A good definition for e-mail marketing is using a list of loyal readers that you have created to market to through e-mail campaigns
when you offer valuable information that helps your readers to become more successful in their business. They will want to hear from you every time you send them a message because of the great content that you provide. They will appreciate the real value that you offer
What makes E-mail marketing lucrative?
1.it's immediate, you can contact hundreds of people immediately with the same message
2. it can be made to order for each client you can do this by categorizing your list this will give you the ability to tailor the information that's relevant for each e-mail campaign
3. It can become infectious. As one person sees the value of the information and products you offer, they will naturally want to share it with everyone of their friends and contacts helping you to become wider known
4. It will reduce overhead, no more expensive direct mail campaigns, No more postage, just quick efficient e-mail
One thing you need to keep in mind, if you don't want to have problems with your e-mail marketing campaigns is. You must use e-mail etiquette
The rules of e-mail etiquette
First, when you have someone to opt in to your e-mail campaign, make sure you ask permission. Only when you have the permission of the person that you're marketing to will campaigns work. Without this permission, you will more than likely never get past this prospects Spam filters.
Also remember that permission loses its power over time, no matter how you get someone's e-mail address. Don't wait, you need to send them something right away. If you wait weeks or months, they will probably not remember who you are and what you are about. So they might just delete it or maybe even unsubscribe to your list. So be sure to send them a welcome e-mail. Maybe something with your most recent blog post, give them value right away. Then they will have you fresh in their mind and look forward to your next message.
etiquette and the law requires that you include an opt out link or unsubscribe link providing instructions on how a prospect can be removed from your list. And if they has to be removed due at right a way within 10 days, and to keep from being labeled as a spammer. Make sure your prospects know, what sort of campaign or newsletter they are signing up for. To get help with this I recommend a service like Get-Response or Aweber they provide assistance in these areas.
One other thing to remember is that your prospects are people don't just sell every time you contact them, telling him how urgent it is that they buy now with a call to action. Give them value. Give them tips and information that they can use, include a funny story or just tell them a little something about yourself. Let them know that you're a human, and that you want to treat them the same way. And the best way to keep your e-mail out of the spam folder Never use words like "free" "money" or "bonus", and never write using the CAP Lock key - 29941
About the Author:
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