If you think writing an email marketing subject line is easy, keep reading. It's far from simple and if you want to have success as an email marketer then it's a skill-set you'll need to acquire.
Keep in mind many people use the subject line to determine whether or not to delete an email or mark it as spam. So those 50 characters have to be just right, because a good subject line will get your email opened.
The first mission is coming up with something that will grab the attention of your contacts. What I mean by grabbing their attention is getting the person receiving the campaign to take some kind of action that can be tracked: Opening the email, clicking on a link or simply coming into your store and purchasing something.
So it is important to develop a trusting relationship with your contacts. One of the cardinal rules of email marketing software subject lines is make sure that your reader knows what to expect from your emails. The subject line has to be relevant to the reader, so be as specific as possible.
If you are generic in your subject line, it is likely you won't get the reaction you want. Let them know the subject of the email or how to take advantage of the offers in the email.
Remember that there are probably hundreds of emails that your contacts are constantly sifting through, and their time is valuable to them. Contacts will take the time to open your email as long as you remind them why they signed up for your email marketing software campaigns in the first place.
You'll need to figure out what the purpose is of your email. What is it that you want your contacts to do? Once you've determined that, then your subject line will properly expresses that. If you want to increase your donations by having contacts buy tickets to a fund raiser, then your subject line shouldn't say something about your board members. Your subject line should say something like "Only 2 days left to buy your Gala Event tickets."
Something else that will help you with your email marketing subject line success is looking backwards at your email marketing reports and statistics history. Look for which email campaigns brought forth the greatest conversion and then determine what subject line you've used. It's very possible that your subject line may have had something to do with why this
campaign found success with your mailing list.
Take what you've learned from your stats and play around with the subject lines. Test them out on different portions of your contact list. You'll get some incredible insight on the exact things that attract your contacts' attention.
Make sure you don't hurry writing your subject line. Don't leave it as the "last thing" to do before sending out your email marketing software campaign. Part of planning your email should be determining the focus and therefore indicating that purpose in your subject line. This will make sure that your emails are more relevant to your contacts and therefore increase the measurable action that they take as response to your emails.
Email marketing subject lines can be a handful, but adhering to some simple email marketing principles will greatly improve your chances of success. - 29941
Keep in mind many people use the subject line to determine whether or not to delete an email or mark it as spam. So those 50 characters have to be just right, because a good subject line will get your email opened.
The first mission is coming up with something that will grab the attention of your contacts. What I mean by grabbing their attention is getting the person receiving the campaign to take some kind of action that can be tracked: Opening the email, clicking on a link or simply coming into your store and purchasing something.
So it is important to develop a trusting relationship with your contacts. One of the cardinal rules of email marketing software subject lines is make sure that your reader knows what to expect from your emails. The subject line has to be relevant to the reader, so be as specific as possible.
If you are generic in your subject line, it is likely you won't get the reaction you want. Let them know the subject of the email or how to take advantage of the offers in the email.
Remember that there are probably hundreds of emails that your contacts are constantly sifting through, and their time is valuable to them. Contacts will take the time to open your email as long as you remind them why they signed up for your email marketing software campaigns in the first place.
You'll need to figure out what the purpose is of your email. What is it that you want your contacts to do? Once you've determined that, then your subject line will properly expresses that. If you want to increase your donations by having contacts buy tickets to a fund raiser, then your subject line shouldn't say something about your board members. Your subject line should say something like "Only 2 days left to buy your Gala Event tickets."
Something else that will help you with your email marketing subject line success is looking backwards at your email marketing reports and statistics history. Look for which email campaigns brought forth the greatest conversion and then determine what subject line you've used. It's very possible that your subject line may have had something to do with why this
campaign found success with your mailing list.
Take what you've learned from your stats and play around with the subject lines. Test them out on different portions of your contact list. You'll get some incredible insight on the exact things that attract your contacts' attention.
Make sure you don't hurry writing your subject line. Don't leave it as the "last thing" to do before sending out your email marketing software campaign. Part of planning your email should be determining the focus and therefore indicating that purpose in your subject line. This will make sure that your emails are more relevant to your contacts and therefore increase the measurable action that they take as response to your emails.
Email marketing subject lines can be a handful, but adhering to some simple email marketing principles will greatly improve your chances of success. - 29941
About the Author:
Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing program used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with complete email marketing. Try it free!
