There are many misconceptions about email marketing software data. The following article will help clear the air. Knowing more about your email marketing statistics, will ensure that you start reaching the potential that a powerful marketing tool like email marketing software can provide for your business.
The amounts of delivered emails your emails turn out are not an accurate figure. So let's get in a little closer on what it means for an email to be 'delivered'. The most important thing to know about this is that your delivered statistics DO NOT take into account the addresses that were relegated to a contact's junk/spam folder or those that were deleted without being opened. Your statistics are likely more inflated than the truth.
The only way to get real statistics on the delivery of your emails you'll need to look for some of the services offered that monitor in detail the delivery of your emails.
Looking deeper at your statistics will bring to the surface other reasons why your campaigns are not as successful as they can be.
The numbers that you get back from your email marketing reports are generally the numbers returned from your entire contact list. If you are not taking a closer look, you might miss some significant differences as to WHY different contacts have varying reactions to your campaigns. With a more concentrated focus on the data, you might see that a large portion of emails from Yahoo or Gmail are not being opened. In this case you can easily determine that there is a problem with the delivery of the emails. Moreover, you now know how to solve the problem, where before you weren't even considering there was one!
It is also important to review your open rates with a fine toothed comb in order to get a more accurate measure of how many active readers you have. By looking back to see the trend in your open rates you will probably see that they tend to look similar with some small variation as time goes on: 25%, 24%, 26%, 22%, 25%, 27%, 26%...etc.
Just by taking a quick glance it's not hard to determine that the average amount of readers per mailing you have is 25%. Although it's possible this is an accurate number to knowing your readership, it is even more likely that the number is greater. If you look at it a little differently, by determining who has opened the email in the last month, or over the last three sendings, you'll probably get a better measure of your consistent readership.
The reason is that your contacts might not open your email EVERY time you send it. They can be busy, on vacation, short of time one week - but not the next.
It can also pertain to the variation in your contact's wants and needs, and can give you vital clues as to how you might split up your list to better target this audience. If one bunch of addresses only ever opens when your promotions about a certain product and another only when you promote a different one, then it's time to separate the lists and only send them the content you know generates a response.
Understanding your email marketing software data is mostly about taking a closer look at the metrics to determine what the context of your response is. Once you put in that extra effort, it'll be much easier to find how to better target your audience and achieve greater email marketing software success. - 29941
The amounts of delivered emails your emails turn out are not an accurate figure. So let's get in a little closer on what it means for an email to be 'delivered'. The most important thing to know about this is that your delivered statistics DO NOT take into account the addresses that were relegated to a contact's junk/spam folder or those that were deleted without being opened. Your statistics are likely more inflated than the truth.
The only way to get real statistics on the delivery of your emails you'll need to look for some of the services offered that monitor in detail the delivery of your emails.
Looking deeper at your statistics will bring to the surface other reasons why your campaigns are not as successful as they can be.
The numbers that you get back from your email marketing reports are generally the numbers returned from your entire contact list. If you are not taking a closer look, you might miss some significant differences as to WHY different contacts have varying reactions to your campaigns. With a more concentrated focus on the data, you might see that a large portion of emails from Yahoo or Gmail are not being opened. In this case you can easily determine that there is a problem with the delivery of the emails. Moreover, you now know how to solve the problem, where before you weren't even considering there was one!
It is also important to review your open rates with a fine toothed comb in order to get a more accurate measure of how many active readers you have. By looking back to see the trend in your open rates you will probably see that they tend to look similar with some small variation as time goes on: 25%, 24%, 26%, 22%, 25%, 27%, 26%...etc.
Just by taking a quick glance it's not hard to determine that the average amount of readers per mailing you have is 25%. Although it's possible this is an accurate number to knowing your readership, it is even more likely that the number is greater. If you look at it a little differently, by determining who has opened the email in the last month, or over the last three sendings, you'll probably get a better measure of your consistent readership.
The reason is that your contacts might not open your email EVERY time you send it. They can be busy, on vacation, short of time one week - but not the next.
It can also pertain to the variation in your contact's wants and needs, and can give you vital clues as to how you might split up your list to better target this audience. If one bunch of addresses only ever opens when your promotions about a certain product and another only when you promote a different one, then it's time to separate the lists and only send them the content you know generates a response.
Understanding your email marketing software data is mostly about taking a closer look at the metrics to determine what the context of your response is. Once you put in that extra effort, it'll be much easier to find how to better target your audience and achieve greater email marketing software success. - 29941
About the Author:
Rudy Barell is a Senior Business Development Executive with Elite Email, the #1 email marketing solutions used by businesses around the globe. Experience how easy it is to build your mailing list, create eye-catching emails and track your success using detailed reports with the complete email marketing program. Try it free!
