A Guide To Understanding List Building - The Common Mistakes That Kill Email Marketing Campaigns

By Dhruv Patel

The one thing that you need to understand about list building - the common mistakes that kill email marketing campaigns is that building is a list is the be all and end all of internet marketing. One mistake and you can blow your entire email marketing campaign though if you get it right you can build huge lists of targeted customers who can then be tapped to further your internet marketing campaign. So, whatever else you do make sure that you do not commit common errors that would kill of your email marketing campaign.

Most of those who are new to Internet marketing tend to make assumptions that after adding people to a list the work of the marketer is complete. The truth is far from that because in order to succeed with building a list you need to realize that this is an ongoing process that goes on well after adding people to the list. So, this is something that you will need to learn about when studying list building - the common mistakes that kill email marketing campaigns.

A good way to build up your list is to make use of auto-responders which ensure that your customers always stay interested in you and your products or services. The number one mistake that most list builders make is to go out and buy their lists. They fail to understand that building lists is not about plain numbers and there is in fact more to it than just getting numerous new names.

Such mistakes are mostly made by people that are novices in internet marketing and the reason for making these mistakes is obviously because they feel that the more numbers of names they can add to the list the more success they will achieve in their campaign.

The second mistake that you will need to learn how to avoid is learning about the dangers of spamming which is not recommended and which is also not legal. It can put off your potential customers and you can also be slapped with penalties. So, don't ever spam people!

When you do send emails you must ensure making the subject line attention grabbing but without making the subject line look like your English tutor has written it for you. This means trying to dispense with too much formality and also not making the subject line too business-like; instead give it a more personal touch and try to not capitalize each word in the line.

You must also learn not to make mistakes such as putting information into your email that is meant to be deceptive or misleading because this will offend the recipient who will then remove their names from your list.

Lastly, to understand list building - the common mistakes that kill email marketing campaigns it is also important to send emails up to a certain limit. This means that often less is more and nowhere is this more apt than when sending emails. So, be sure to not try and inundate people with too many emails. Sending a few will often have a more desirable impact. - 29941

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