According to a recent study of buying habits, 80% of prospects buy after the 5th contact with sales. The problem is that most salespeople do not follow up beyond the 2nd contact. Why?
Because follow-up can be a difficult task, the tendency is to go after the low hanging fruit. Salespeople filter though their incoming leads and cherry pick... and rightfully so. Sometimes there's just not enough time in the day to spend with customers that aren't ready to sign up now.
We all know what it's like to make a follow-up phone call only to find out that your lead has already signed up with your competitor. When this happens, it can be because the customer found another company that could better meet their need. However, if your salespeople are among the 80% that stop following up after the 2nd contact, the answer may be right in front of your nose and easier to fix than you think.
Customers buy when they're ready to buy, not when you're ready to sell. Ideally, you would give ALL your customers ALL your attention. In doing so, you could know that you're on their mind when it's time to make a buying decision.
But isn't it impossible to give ALL your customers 100% of your attention? NOT SO! You just need the right tools for the job. You need business automation software.
By letting business automation software do the work for you, you can make sure that your prospects and customers are receiving emails, letters, faxes, and even voice broadcasts - apart from your time and effort.
You see, when you begin to follow-up like a pro you don't need to increase your marketing budget to grow your business.
By putting business automation software to work in your company, you can continue to work the leads that are ready to purchase now without compromising the leads that will be ready soon.
Don't fall into the same trap as the 80% that do not follow-up well. You work too hard to give away leads to your competitors. - 29941
Because follow-up can be a difficult task, the tendency is to go after the low hanging fruit. Salespeople filter though their incoming leads and cherry pick... and rightfully so. Sometimes there's just not enough time in the day to spend with customers that aren't ready to sign up now.
We all know what it's like to make a follow-up phone call only to find out that your lead has already signed up with your competitor. When this happens, it can be because the customer found another company that could better meet their need. However, if your salespeople are among the 80% that stop following up after the 2nd contact, the answer may be right in front of your nose and easier to fix than you think.
Customers buy when they're ready to buy, not when you're ready to sell. Ideally, you would give ALL your customers ALL your attention. In doing so, you could know that you're on their mind when it's time to make a buying decision.
But isn't it impossible to give ALL your customers 100% of your attention? NOT SO! You just need the right tools for the job. You need business automation software.
By letting business automation software do the work for you, you can make sure that your prospects and customers are receiving emails, letters, faxes, and even voice broadcasts - apart from your time and effort.
You see, when you begin to follow-up like a pro you don't need to increase your marketing budget to grow your business.
By putting business automation software to work in your company, you can continue to work the leads that are ready to purchase now without compromising the leads that will be ready soon.
Don't fall into the same trap as the 80% that do not follow-up well. You work too hard to give away leads to your competitors. - 29941
About the Author:
Brightpath Systems offers comprehensive business automation services for small businesses. Check out their online guide to discover how you can leverage Business Automation Software to increase your profits and grow your company quickly. Brightpath Systems is a certified partner with Infusionsoft, a leading provider of Small Business Management Software.
